No matter what industry your business is in, you should attempt some form of digital marketing. However, depending on your industry and target audience, the social media platforms and methods you’ll use will differ. There are a variety of niche social media sites,...
If you work in marketing, it does not matter what point of your career you’re at; you need to always be taking steps forward to learn more and become increasingly efficient. Methods and technology are continuously changing in marketing, particularly in digital...
As Instagram continues to grow as a social media platform, over a billion active monthly users provide a very receptive audience for companies to focus their marketing efforts on. As such, influencers on the platform have stepped up their efforts to use their reach to...
In business, branding is an important aspect that helps to position your business as a competitive entity across the market. When focusing on branding your business, emphasis should be put on ensuring that you create a strong and recognizable brand that is capable of...
Social media marketing is taking over business marketing by storm. To be successful in social media marketing, you should put emphasis on observing a proper schedule for posting your content. Properly timed social media content serves its purpose well of drawing the...
