Marketing forms part of every business’s standard practice. It is one of those areas that require heavy capital investment for a business to stay afloat. However, thanks to modern-day channels of marketing, your business can achieve much-needed low-cost marketing, yet...
Estimates indicate that 84-percent of millennials don’t like advertising. It doesn’t take much to guess that their dislike is a result of their experiences in a hyper-consumer culture. As such, millennials are not an easy sell. They aren’t naive and...
Digital marketing is gaining rapid attention among businesses and constantly replacing traditional marketing. There is, therefore, increased demand for digital content marketers who are capable of meeting businesses’ digital marketing needs. Digital marketing, as a...
No matter what industry your business is in, you should attempt some form of digital marketing. However, depending on your industry and target audience, the social media platforms and methods you’ll use will differ. There are a variety of niche social media sites,...
If you work in marketing, it does not matter what point of your career you’re at; you need to always be taking steps forward to learn more and become increasingly efficient. Methods and technology are continuously changing in marketing, particularly in digital...
In business, branding is an important aspect that helps to position your business as a competitive entity across the market. When focusing on branding your business, emphasis should be put on ensuring that you create a strong and recognizable brand that is capable of...
