Using social media effectively is more difficult than it looks. There are a right way and a wrong way to use it, and not everyone realizes the right way. Many people are under the mistaken impression that posting their links on social media is all they need to do to market themselves. Yet nothing could be further from the truth.
Social Media Blogs
There are certain tools that can and should be used to manage one’s social media. It takes a combination of many of them to be successful at this. A good tool to start with is social media marketing blogs. Those that subscribed to and read one will be able to keep up with the latest in social media use. These blogs are written by industry professionals, making them an extremely valuable source of information. Some of the best blogs to follow are Social Media Explorer and HubSpot Marketing.
Social Media Podcasts
Keeping up with social media is about more than just reading blogs. Certain podcasts are also an excellent resource to use. One of them is the Social Media Marketing Podcast. Run by an expert blogger, it includes parts of interviews with industry professionals. The podcast also includes social media success stories to keep listeners inspired.
Online Marketing Courses
There are many online marketing courses that teach students how to best use and manage their social media accounts. For example, HubSpot Academy offers a class on using Instagram to market a business. It also offers a quick class on Facebook marketing. In addition, Udemy offers a free course on how to become a social media consultant.
Social Media E-Books
Aside from blogs, podcasts, and marketing courses, e-books are also a valuable source of information on using social media. Topics include how to build an effective LinkedIn page, Instagram as a business tool, and growing an audience of followers on Facebook and Twitter. For those just starting out, many e-books offer an introduction to social media marketing.
The Internet is a vast source of social media management resources. With so many avenues to choose from, anyone can quickly become an expert in social media. The subject is one that requires ongoing studies.