Marketing forms part of every business’s standard practice. It is one of those areas that require heavy capital investment for a business to stay afloat. However, thanks to modern-day channels of marketing, your business can achieve much-needed low-cost marketing, yet...
Social media has become an integral part and parcel of our lives. With the rising cases of cyber insecurity, it is important for businesses and individuals to keep their social media accounts and profiles safe. Taking the right measures to protect such personal and...
Estimates indicate that 84-percent of millennials don’t like advertising. It doesn’t take much to guess that their dislike is a result of their experiences in a hyper-consumer culture. As such, millennials are not an easy sell. They aren’t naive and...
No matter what industry your business is in, you should attempt some form of digital marketing. However, depending on your industry and target audience, the social media platforms and methods you’ll use will differ. There are a variety of niche social media sites,...
As Instagram continues to grow as a social media platform, over a billion active monthly users provide a very receptive audience for companies to focus their marketing efforts on. As such, influencers on the platform have stepped up their efforts to use their reach to...
Social media marketing is taking over business marketing by storm. To be successful in social media marketing, you should put emphasis on observing a proper schedule for posting your content. Properly timed social media content serves its purpose well of drawing the...
