The great debate between PC and Mac permeates nearly every facet of business and technology; at some point in time, just about everyone who uses personal electronics has questioned which operating system they should use. For some reason, PC vs. Mac is a polarizing...
Marketing forms part of every business’s standard practice. It is one of those areas that require heavy capital investment for a business to stay afloat. However, thanks to modern-day channels of marketing, your business can achieve much-needed low-cost marketing, yet...
Social media has become an integral part and parcel of our lives. With the rising cases of cyber insecurity, it is important for businesses and individuals to keep their social media accounts and profiles safe. Taking the right measures to protect such personal and...
Estimates indicate that 84-percent of millennials don’t like advertising. It doesn’t take much to guess that their dislike is a result of their experiences in a hyper-consumer culture. As such, millennials are not an easy sell. They aren’t naive and...
No matter what industry your business is in, you should attempt some form of digital marketing. However, depending on your industry and target audience, the social media platforms and methods you’ll use will differ. There are a variety of niche social media sites,...
As Instagram continues to grow as a social media platform, over a billion active monthly users provide a very receptive audience for companies to focus their marketing efforts on. As such, influencers on the platform have stepped up their efforts to use their reach to...
