Estimates indicate that 84-percent of millennials don’t like advertising. It doesn’t take much to guess that their dislike is a result of their experiences in a hyper-consumer culture. As such, millennials are not an easy sell. They aren’t naive and...
Digital marketing is gaining rapid attention among businesses and constantly replacing traditional marketing. There is, therefore, increased demand for digital content marketers who are capable of meeting businesses’ digital marketing needs. Digital marketing, as a...
For the last several years, email marketing has proven to be an effective way to boost business. Many businesses use email marketing to boost conversion rates and revenue. Yes, it takes time to build an email list but the time investment is more than worth it....
No matter what industry your business is in, you should attempt some form of digital marketing. However, depending on your industry and target audience, the social media platforms and methods you’ll use will differ. There are a variety of niche social media sites,...
As Instagram continues to grow as a social media platform, over a billion active monthly users provide a very receptive audience for companies to focus their marketing efforts on. As such, influencers on the platform have stepped up their efforts to use their reach to...
