As Instagram continues to grow as a social media platform, over a billion active monthly users provide a very receptive audience for companies to focus their marketing efforts on. As such, influencers on the platform have stepped up their efforts to use their reach to...
In business, branding is an important aspect that helps to position your business as a competitive entity across the market. When focusing on branding your business, emphasis should be put on ensuring that you create a strong and recognizable brand that is capable of...
Social media marketing is taking over business marketing by storm. To be successful in social media marketing, you should put emphasis on observing a proper schedule for posting your content. Properly timed social media content serves its purpose well of drawing the...
Knowing your target audience and how to reach them is the key to developing a successful business. Whether your business is online, brick-and-mortar, or a hybrid, you still have to build an audience through marketing efforts. Here are five tips for collecting...
SEO (search engine optimization) is a vital component of any digital marketing strategy. Good SEO improves a website’s visibility and helps people find a site. It’s not enough to build a website and find a host. Companies must also create excellent content...
There are many reasons you should be optimizing each image you use on your site. From helping each web page to load faster to ensure your pictures come up in image searches, optimizing image files provides a host of benefits. Fortunately, if you follow these...
