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Alex Podgurski's Blog

The Biggest Names in Digital Marketing Today

The Biggest Names in Digital Marketing Today

With more people online than ever in 2019, digital marketing is one of the fastest-growing fields in the world. For industry leaders, established brands, and up-and-coming companies, digital marketing campaigns are how companies of all sizes are attracting new...

How Does Mac Compare To Windows For Digital Marketing?

How Does Mac Compare To Windows For Digital Marketing?

The great debate between PC and Mac permeates nearly every facet of business and technology; at some point in time, just about everyone who uses personal electronics has questioned which operating system they should use. For some reason, PC vs. Mac is a polarizing...

How Can You Improve Your Email Marketing Efforts?

How Can You Improve Your Email Marketing Efforts?

Email marketing is increasingly getting preference among businesses. Statistics indicate that 93% of business-to-business companies use email marketing is the primary channel of distributing content more effectively. An additional 40% attribute the success of their...

The Best Social Media Management Resources

The Best Social Media Management Resources

Using social media effectively is more difficult than it looks. There are a right way and a wrong way to use it, and not everyone realizes the right way. Many people are under the mistaken impression that posting their links on social media is all they need to do to...

4 Tips for Marketing on a Budget

4 Tips for Marketing on a Budget

Marketing forms part of every business’s standard practice. It is one of those areas that require heavy capital investment for a business to stay afloat. However, thanks to modern-day channels of marketing, your business can achieve much-needed low-cost marketing, yet...

5 Ways to Keep Your Profiles Secure

5 Ways to Keep Your Profiles Secure

Social media has become an integral part and parcel of our lives. With the rising cases of cyber insecurity, it is important for businesses and individuals to keep their social media accounts and profiles safe. Taking the right measures to protect such personal and...

2 Reasons Authenticity is Important in Digital Marketing

2 Reasons Authenticity is Important in Digital Marketing

Estimates indicate that 84-percent of millennials don't like advertising. It doesn't take much to guess that their dislike is a result of their experiences in a hyper-consumer culture. As such, millennials are not an easy sell. They aren't naive and appeals to emotion...

Should You Pursue a Career in Digital Marketing?

Should You Pursue a Career in Digital Marketing?

Digital marketing is gaining rapid attention among businesses and constantly replacing traditional marketing. There is, therefore, increased demand for digital content marketers who are capable of meeting businesses’ digital marketing needs. Digital marketing, as a...

5 Tips for Better Email Marketing

5 Tips for Better Email Marketing

For the last several years, email marketing has proven to be an effective way to boost business. Many businesses use email marketing to boost conversion rates and revenue. Yes, it takes time to build an email list but the time investment is more than worth it....